Fundraising Strategy

Fundraising Strategy

A fundraising strategy is essential to ensure the growth and sustainability of any charity or not for profit organisation. We can work with you to establish how best to achieve your goals, taking your internal capacity into consideration along with relevant external factors that may impact on fundraising. We can offer a reasoned analysis of funding opportunities, including essential advice on; presenting your pitch, establishing timeframes, prospect research, community consultation, service monitoring and evaluation, as well as options for diversifying your funding portfolio.

Fundraising Strategy Reports

Although every Fundraising Strategy is different, the following sets out some of the main areas that we may include in a written strategy:

• A detailed review of the charity's current status, covering;
  • Current income sources
  • Fundraising activity and human resources
  • Charitable activities (and development plans)
  • SWOT & PEST Analysis
• Analysis of competitors / similar organisations;
  • Trends in income levels and funding mix
  • Indications of their future priorities
  • How they compare to the client charity
• Funding Opportunities and Threats
  • Opportunities to develop existing funding sources
  • New potential funding avenues
  • Research results on a wide range of specific grant and contract opportunities
  • External risk to current funding sources - such as through government policy change, evolving grant funder expectations etc
• Recommendations and Action Plan
  • Priority areas for development or consolidation
  • Human resource needs
  • Action Plan - with assigned time bound tasks

Fundraising Strategy Workshops and Informal strategic support

Fundraising strategy support can take a range of forms. You may just be looking for some ideas, strategic support and mentoring, or perhaps a vision planning workshop for Trustees and senior management. Whatever your needs, we aim to ensure that any service we offer is right for your organisation and will make a real difference in its future growth and development. Some clients find that just a half-day consultation can have a transforming effect on the future direction of their organisation. Our experience of working with so many charities enables us to quickly identify the best development avenues in any given sector as well as the resources and actions required for our clients to embrace those opportunities. We would be delighted to discuss your needs, please get in touch to see how we can support your strategic development.

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Very efficient and professional service that has helped us to clarify and focus our future fundraising activities.

—Karen O'Connor, Zinc Arts (formerly Theatre Resource)

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Other services you may also be interested in:

• Outsourced Fundraising
• Funder Research
• Business Planning