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Major Donor Fundraising

Major Donor Fundraising and Coronavirus

Posted on 23 June 2020

Adapting your Major Donor Stewardship in response to Coronavirus


Major donor fundraising has always been, and always will be, principally about developing and maintaining relationships with the supporters who can make a significant gift to your cause. But nurturing and maintaining those relationships has been quite difficult over the past few months, as we haven’t been able to meet with philanthropists face-to-face during lockdown – and so we’ve all had to think differently about engagement and communication.

This blog will collate some of the lessons we have learnt in recent months about major donor fundraising – and will highlight which of these learnings we could usefully employ into the future, when the COVID-19 lockdown and pressures have all eased.
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