Great fundraising starts with a great fundraising strategy!
If you aren’t targeting the right funding avenues with your current fundraising strategy then you’re wasting your resources. If you don’t have targets, you can’t measure your progress. If your team doesn’t have direction they won’t achieve their potential, or worse, they’ll leave. So, having a great fundraising strategy is crucial but how do you go about developing a strategy that will work and that you can implement?
There are many different ways to develop a fundraising strategy. It needs to be appropriate to the nature of your charity and proportionate to its size. It also needs to meet the objective –achieving existing funding needs, organisational growth to increase impact, or maybe a specific major project goal.
When we are developing a strategy for a client we take all this into account in planning our methodology. However, we wanted to make the following guide useful for as many charities as possible, so we are going to set out a general practical approach which should be appropriate for most established charities with a track record of fundraising who are seeking organisational growth.
Follow these steps and you’ll be on the right path to developing the strategy that your organisation needs and deserves!