Monitoring and Evaluation
Many organisations fear the terms ‘monitoring’ and ‘evaluation’, arguing that experience of working with service-users on the ground cannot be summarised with sweeping statements, percentages and generalising one-liners. Of course, this is true to some extent but it is important to remember that an evaluation can be carried-out to collect qualitative and/or quantitative data.
Therefore, even the most detailed and subjective (qualitative) testimonials can be recorded, analysed and presented as evidence during the fundraising process while more statistical (quantitative) approaches offer ways to condense enormous quantities of highly complex information in concise and understandable concluding statements. See the examples we have invented below…
Potential donors require evidence that their support will make a real difference. Therefore, it is increasingly valuable to be able to demonstrate the impact of your organisation’s work. The on-going monitoring and periodic evaluation of a project provides a comprehensive insight into its strengths and flaws, allowing it to be improved and developed effectively. Charity Fundraising Limited can advise you on how best to use existing models and tools for evaluative purposes as well as tailoring bespoke systems to meet your needs. Please contact us via the website http://www.charity-fundraising.org.uk/contact-us or Tel: 01394 610581 to see how we can maximise your chance of fundraising success!
